23 March 2011
Anyone who is or has been a bookie knows how annoying the sound of the telephone ringing can become. Being a local bookie leaves little space for having free time in the early evening or on weekends. If the operation is going to work, it has to be open to take bets when the players want to make them. This can sometimes prove to be a bit challenging, especially during events such as March Madness.
In many cases, gamblers do not want to have to put all of their bets in at the same time. A bookie that has more flexibility in hours of operation will naturally have more action that a bookie that is open for one hour every night and two sessions of two hours on the weekends. When gamblers want to bet, they want to bet, it really is that simple. Any bookie that accommodates this will have a significant operation in very little time.
For this reason, local bookies are now flocking to pay per head services such as those offered from www.realpriceperhead.com. Using a pay per head call center, or PPH call center, allows the bookie to conduct business on the scale of every major online sportsbook in existence. Furthermore, if they are the first or only local bookie in the area to have a bookie call center, they will more than likely dominate the local market.
What is the biggest complaint of any gambler that uses a local bookie? "I couldn't get my action in." This drives gamblers up a wall and is the very reason that online sportsbooks have become so successful. The one advantage a local bookie has by using a PPH call center, though, is that while the players get all of the convenience of the online sites, he or she will also have the ability to collect on a weekly basis.
In order for a player to collect their money from a site such as BoDog or VIP, they will have to make a withdrawal. In BoDog's case, players usually have to wait around two or three weeks before they see a check. In the case of VIP, players have to pay a $45 fee in order to get their money! For a major player, $45 does not seem like a lot of money. However, for a small player a great week might be a win of $500. In order to get that money, they would have to pay ten percent of their winnings.
This is a huge selling point for any local bookie that integrates a sports call center into their operation. In essence, using a pay per head call center makes the local bookie operation better than any online sportsbook. They will now have the convenience of being able to wager anytime they want, and they get to collect their money on a weekly basis when they are winning.
While online sportsbooks once looked as though they were going to drive the local bookie out of business, PPH call center services have totally changed the outlook of the profession. Bookies can now compete with any sportsbook, as long as they have the bankroll to do so. With the other applications available, such as poker, casino, and match play bonuses, local bookies can offer players the very same experience any of these sites offer them.
