|
27 April 2012
Over the last few years, your book has grown from a small operation of a few dozen players to upwards of 200 or more players. You love the action, but the phone calls come fast and furious and you start to make mistakes. You are now pissing off players because they cannot get through, you are missing line moves, and every second of every day is spent tallying the books. In addition, you are finding mistakes in your records, but they are after collections and there is simply nothing you can do to recover that money. What can you do to get your local bookie operation back under control?
Most local bookies have bet at some point in their lives and if they have done so over the last decade, they have more than likely wagered online. It is amazing how incredibly easy it is to do this and it never closes. In addition, all of the bookmaking computations are done automatically, meaning zero mistakes in the ledger. Does this sound like something your local bookie operation could benefit from?
While there are numerous price per head benefits by using a service such as www.RealPricePerHead.com, the most important from a profitability standpoint is the automation of your books. This is an area that can really hurt a local bookie if they simply hit a + instead of a - when they going over the daily figures. In most cases, you check a figure with a player during their first call of the day and once that figure is confirmed, it is locked in.
Now think back to how many times you have done your figures and at the end of the week, when you think you actually won, you took a loss on the books. When you finally get the time to thoroughly go over the books, you find a major mistake where you gave a player credit for a win when they should have taken a loss. However, you checked the figure with them and they agreed, so you are screwed and cannot recover the money. This simply cannot happen when you are using a price per head bookie service.
Players and lines are getting much sharper these days and bookies have less of a margin for error than ever. That being said, you simply cannot afford to make a mistake like calculating the daily figures inaccurately. When factoring in other price per head benefits like call centers, online access, automatic line moves, and access to other sports, not signing up for service is the biggest mistake a local bookie can make!
