05 June 2013

Summer is right around the corner but a smart local bookie is already thinking about how he or she can get more players for the upcoming NFL season. We would suggest touching base with some of the players you know on a more casual level and ask them what they thought about last season. Find out what types of problems they had placing bets and what they would like to see from your sportsbook in the upcoming season. Our guess is that many of the challenges they mention can be alleviated by finding the best pay per head sportsbook service for NFL football.

What is the one thing all business owners strive for? Isn't to always keep their business moving forward by offering better customer service and features the consumer wants? Well, if you are not treating your local bookie operation like a business, you are making a huge mistake! Reason being that running your local book the old-fashioned way is, well, old fashioned. Today's players are more educated and more finicky about how and where they want to place their bets.

Look at some of the features offered by a Pay Per Head sportsbook service like www.RealPPH.com and compare it to how your book is being operated right now.

1. Call Center vs. Limited Operator Hours - using a PPH like Real Price Per Head offers the bookie a 24-hour call center that is at their disposal. The bookie no longer has to work the phones or hire staff to work them. Instead, the call center is open around the clock for both customer service and wagers. Without the service, players can only call in during limited hours and may miss bets because the phones are busy or they simply cannot call when the phones are open.
2. Updated Lines vs. Manually Adjusting Lines - a pay per head has programming that can automatically adjust the lines based on money moves or line services. Regular bookies have to rely on their own awareness to move the lines as needed. One small miscalculation and the line is moved the wrong way and the bookie stands to get killed with action on a bad line.
3. Up-to-the-Minute Figures vs. End of Day Bookkeeping - when the last bet is taken, the work for the local bookie is just beginning. They must wait for all games to finish and then spend hours going through the books to get everyone's figures updated. If a PPH is being used, the bookkeeping is automated and completed the moment a game goes final.

As you can see, life is much easier with a PPH than it is without one. Furthermore, by talking to your regular players, you will probably find that most of their critiques of your local bookie operation can be solved merely by joining a pay per head like Real Price Per Head. The ball is now in your court, all you need to do is make the shot!