28 May 2013
As a business owner, your business must be open to the public and operational if it is going to make money. As a customer, you the need the business to be open so you can spend your money. This holds true in every business out there, including a sports betting business. If the entire business is Internet based, down time means lost profits and very likely, lost customers.
The best way for a bookie to ensure their website is always up and running is to have their own server. However, the cost of this is astronomical and it is unlikely that the average local bookie can afford to have their own dedicated server. The other costly aspect of running a sports betting business this way is that the bookie would more than likely have to pay a webmaster to create a gambling site from scratch, which would cost well into five figures.
The alternative to this is to use a reliable Pay Per Head service that guarantees uptime as well as offering secure programming. This is much more affordable and allows the bookie unlimited growth. For example, a company like www.RealPPH.com has services available for as little as $12 per player. For a bookie with 50 players, $600 is much more reasonable than paying out $20,000 for a website and $600 a month in server fees.
A secondary consideration is that when using a pay per head service, the local bookie no longer has any operational costs other than the PPH fees. The higher tiers of service also provide a call center, which means no more phone lines or operators are needed. The programming also provides up to the minute figures for both the bookie and the player, so there is no longer the need to have staff to constantly update the boards. It is all automatically done by the programming.
As a bookie, you should only consider PPH services that offer backup servers and unhackable security. This is a big issue for both the bookie and the player, so using a fly-by-night operation should not even be an option. Do your due diligence and research the company to ensure they are using secure measures and have a long-standing reputation in the industry for providing everything they say they do.
There has never been a better time to become a bookie. Because of pay per head services like Real PPH, local bookies can have a website that rivals that of any major sportsbook and if they choose, they can also have a 24-hour call center at their disposal. In other words, stop paying "The Man" and become the man!
