Local bookies keep hearing the term "pay per head bookie" service and they begin to wonder what they are missing out on. That curiosity is fed by the fact that their player number is beginning to dwindle every week. Any bookie still using phones is probably up against it in regard to keeping up with the major online sportsbooks. Now, because of pay per head bookie services like the ones offered by www.realpriceperhead.com, they are really feeling the pinch.

Bookies today have two options: modernize or go out of business. By modernize, we are speaking of upgrading their bookie operation to a price per head bookie service. The good news is that this will not only keep players interested, it will probably generate more business from those players and possibly lead to additional clients from local bookies that are not using a pay per head bookie service.

If there were a single word to describe a price per head bookie service, it would be automated. For most local bookies, this is a word that seems totally unbelievable in regard to their bookie business. After all, they are more than likely married to the phones two hours every night, as many as eight hours on an NFL Sunday, and then there is all the bookkeeping work that has to be done. How can any bookie business be automated?

A price per head bookie service allows any local bookie to be able to have a site that comparable to a major sportsbook. While they cannot afford the software on their own, they get access to the software by subscribing to one of these services. Different templates are available with customizations that will allow the site put up for them to be truly unique.

Once they get their players set up, they will have the choice of either placing their wagers via the Internet or they can use the call center that the price per head already has up and running. When a player calls in, their username is associated with the bookies account and they can place their bets. All of this happens without the bookie ever being involved.

Of course, the bookie can still control things like betting units, overall limits, and lines, but this hardly takes up the time of having to literally hand-write every bet that is made. Furthermore, the price of the subscription is probably less than they are paying their own phone operators! That, added with the fact they are no longer tied down to the phones, are some pretty good benefits that a local bookie rarely gets to enjoy.

Whenever a bookie decides the time has come to move their operation into the 21st century, a pay per head bookie service is definitely the way to go. They have control and access to what they need, but the everyday tasks are now automated and no longer require the local bookie to be married to their operation. It offers convenience for both the player and bookie that is non-existent in an old-time operation.

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From the regular "Price per Head" deal to a more complex PPH solutions.
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