30 May 2013

Sunny California...where dreams are realized and fortunes are made, at least for bookies already using a Pay per head sportsbook service in California! If you have a local bookie operation and are still taking bets by phone, writing them down by hand, and settling your own books, you are literally still in the Stone Ages of bookmaking. It is time to consider using a PPH service like www.RealPPH.com to make your life easier and to give your players the gambling experience they want and deserve.

Running a local bookie operation is not the easiest task, especially for someone using antiquated methods. Forget about the monotony of having to take bets every night, look at the costs of labor or of merely making a mistake because of being tired and overworked. For a small fee, the entire business can become automated to the point your sole job is to market your own bookie business and rake in the profits.

Go back a little over a decade ago when online gambling had really hit its stride. Prior to that, there were a handful of sites only the hardcore gamblers knew about. When online poker became popular, sites like BoDog took advantage of this and had not only poker but also sports gambling. This completely changed what the average gambler wanted and expected from their bookie.

Now, instead of having to put their bets in during restricted hours, the players were able to place their best whenever they chose. Yes, even at 4:00am it was possible to place a bet. Are you going to tell your players it is okay to call you at 4am because they got a tingle in their belly and need to bet the Packers right now? No, we didn't think so!

Local bookies really started to see a squeeze in their action, only now it was not from other bookies making a move on their turf. Nope, it was online gambling sites like BoDog that were pulling the smalltime players away from the neighborhood bookies and turning them into online gamblers. For bookies in California that already had to deal with the proximity of Las Vegas, this really became a problem.

Today, this problem is solved because local bookies can use a Pay Per Head sportsbook service in California and offer their players everything these other sites offered until they stopped taking bets from US players. Local gamblers may have been forced back to local bookies when these sites closed off their action to US players but with so many local bookies now using Pay per head services, you have to either join up or risk losing your action to bookies that had the foresight to make the move and create a big time online sportsbook experience for the local player.