Unfortunately, far too many bookies do not approach their bookie business as a real business. They look at is as weekend football betting and as a way to make some extra cash. If they put just a little bit of an effort into marketing their operation and increasing their overall book size, they would be amazed that their local bookie operation can get them to retirement far earlier than they had ever expected.

A topic we have discussed before is opening up your operation for sports other than football. This is a time where most bookie operation will either shrink or grow. Players who wish to bet these other sports often have to find another betting outlet because their football bookie does not take hockey, horse racing, basketball, or soccer. In all honesty, it makes perfect sense not to take this action if they only have a few players. However, one or two lost players each season starts to add up.

When these players begin to stray, it is only a matter of time before they completely move their action over to the outlet they are using for offseason betting. In most cases, that new outlet is either a major online sportsbook or a local bookie that is using a price per head bookie service. This is the very reason that you need to seriously consider upgrading your operation to www.RealPricePerHead.com.

For a per player fee, Real Price Per Head benefits are things such as automated computation of books, secure service, personalized bookie website, poker, casino action, lines on ALL sports, and these are just to name a few. Some of the other notable Real Price Per Head benefits are 24/7 online and call center access. You did not misread that; your local bookie operation will be serviced by an actual call center all day, every day.

From a business standpoint, the weekly fee is more than offset by the added action, additional profit centers (risk free action for commissions on poker and casino wagering), and potential to increase client base. We all know it is not as though a local bookie can take out an ad, but bettors gossip worse than the old ladies at the Saturday Afternoon Tea group. When they find a great line, a convenient service, and good pay, they let all of their friends know about it!

If you want to be successful in 2012 as a bookie, you need to upgrade your operation. The way to do this is to use a service like Real Price Per Head and reap the benefits offered. Your book can be your retirement fund if you manage it properly. Otherwise, you are just another small-time operator risking going out of business because your players are moving to another operation that offers them more sports and more convenience.

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Why us?
Read why you should open an account with one of top "Price per Head" providers.