31 May 2013
Don't you think it is time to move your operation into the 21st Century? Whether your book is shrinking or growing, it is a sign that the time has come to move your local bookie operation into modern times and start using a pay per head service for local bookies. Let's look at both scenarios so you can begin to understand just how important it is to make the move to a pay per head like www.RealPPH.com before it is too late.
Local bookies that are losing players may be hesitant to buy PPH services, but that is more than likely a huge mistake. If those bookies were to have an exit interview with their players, they would more than likely find out their players are leaving specifically because of the inconvenience of NOT having a 24/7 call center or online availability to their accounts.
By moving their operation over to a Pay Per Head, they will now not only be able to retain their current players, but they can also probably lure back some of their old players! If there were no issues other than the fact they felt they were restricted with placing their bets, why would they not come back to the bookie with whom they had a good relationship for many years?
The second scenario is a local bookie that is beginning to see substantial growth. Once you get to a certain point, there are now concerns about enough phone lines, accurate lines, settling figures on time, not making bookkeeping mistakes, etc... With added staff comes added costs. Instead of dealing with all of this aggravation, move your local bookie operation over to pay per head services.
The beauty of a PPH is that everything is handled for the bookie by the programming or the call center. This includes line moves and up-to-the-minute bookkeeping. Players and bookies will know all figures minutes after the games go final. Furthermore, the bookie no longer has to worry about staffing phones, updating lines, or bookkeeping errors because everything is automated.
Anyone that has been a local bookie knows the frustration of inaccurate books. It is very easy to turn a plus into a minus and come up with a bad figure. Pay a client too much and they keep their mouth shut. Charge them too much and they show up with a mound of paperwork proving you wrong. Simply put, growth is great, but you must be able to control it. Do not risk unnecessary loss by becoming overwhelmed and move your operation over to a pay per head today!
