Price Per Head with Lottery

One thing that all gamblers love to do is play the lottery. Because state lotteries will often have horrible odds, local bookies can use a price per head with lottery to help drive membership. By only increasing the odds slightly, they should be able to generate significant sign ups once the word gets out about the odds they are offering.

Any bookie that is already using a price per head bookie service like www.realpriceperhead.com should put some feelers out to their clients as to whether or not they would use a service such as this or not. The challenge in incorporating a price per head with lottery into your book is in making sure that there will be enough action to offset any large wins. Ideally, a bookie would like to see the payoff of a single hit coming in every night just in case someone wins.

For instance, if a bookie has 20 clients and only five of them were willing to use the lottery for about $10 in wagers, they would stand to lose considerable money if someone gets lucky enough to hit. On the flip side, if they have 100 players offering about $1,000 a night in lottery income, over the course of each week, they would stand to make a tidy profit.

The lottery itself is based off different state lotteries. Bookies can subscribe to their local lottery or use lotteries from different states. Players will go in to make their wagers just as they would a standard sports bet. The difference here is the bookie can set the limits for wagering and payoffs within their pay per head with lottery settings.

Some local bookies will actually offer less of a payout on state lotteries and hedge all of the action received through the lottery itself. If this is the case, they are actually rooting for their players to hit so they can make a profit. However, by doing this, you limit your chances and create a considerable amount of work for what is a very small chance of a profit.

Bookies with enough action will jack up the payout for the lottery by just a small amount to make their pay per head with lottery more attractive to the player. For instance, if a local lottery is paying out at 500:1, the bookie can offer 525:1. This offers the players a nice incentive to use them instead of heading to the local convenience store and standing in line to wait for their tickets.

Using a PPH with lottery is just another way to make your online sportsbook more attractive to your players. We have said it a million times already, but we will say it again, gamblers love the convenience of keeping all their vices under one roof. That being the case, any local bookie that can meet all of their needs will surely have an advantage in locking down all of their action. The more action you get from different arenas from a single player, the less likely they are to actually win.

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