12 March 2012
Betting on events such as sports competitions has existed for many years. The betting has reached new heights with the advancements in technology. Bookies are now compelled to adjust their businesses in order to be at par with the developments in the business. Online betting has increased greatly in recent years and has almost overtaken offline betting.
Gamblers today are much more savvy than they were several years back. This is because they need a platform that will enable them to bet at their own convenience. Modern technology has tailored the betting process to suit gamblers’ needs. Gamblers want to be able to bet instantly to take advantage of a line. They don’t care much what time of the day it is or how many other people are betting at the time. Bookmaking software has enabled bookies to satisfy this need for gamblers which increases the number of bets and ultimately income. Getting a local bookie during odd hours on the phone is definitely out of the question. Bookies that are changing with the times, opt for bookmaking software so as to ensure that they don’t lose any gambler at any time of the day, even when everybody is asleep.
Bookmaking software enables a bookie to keep their lines available 24 hours a day. This gives bookies a competitive edge over the online sports books that are apparently out to take over the gambling scene. Gamblers are not very keen on whether they use an online sports book or gamble via a bookmaking software. The most important consideration for them is immediacy. They are mostly interested in being able to make early moves that are advantageous to them. The lines of a bookie will also be shopped more during the week leading up to events when they use bookmaking software.
The old system of phones used by bookies is no match for bookmaking software. This is because it is not possible to have enough open lines for players to shop. Bookmaking software can handle a massive number of players at the same time. This translates to more revenue for bookies and also creates a network of satisfied customers which means more repeat business. There are many gamblers with a habit of waiting for the last minute in order to place a bet. Bookies using old lines lose a lot of potential clients during this time due to unavailability of enough open lines.
Bookmaking has existed as long as competitions have existed. The sheer number of people that want to make a bet during a major event can easily overwhelm bookies using outdated systems. The worst part is that the business lost by bookies is gained by online gambling businesses. The adoption of bookmaking software is therefore, no longer a question of preference. Bookies have to adopt the technology since their businesses are almost being rendered obsolete by the increasing number of advanced operations. A bookie that integrates a call center with bookmaking software will be just as competitive as an online gambling operation.
