Hands-on experience of the Pay Per Head software
When a bookie is doing his research process and calling out the different Pay per Head companies that he is interested in doing business with, is of extreme importance to be taken for a guided tour through the pay per head software that the pay per head company offers. Not only will this give the bookmaker a clear understanding of how his players will be placing bets and checking lines; but it also provides the best opportunity to take advantage of having a knowledgeable agent on the phone to answer any questions the bookie may have.
Asking the right questions
The top rated Pay Per Head companies will have what is called as 'test accounts' to offer to any person interested in using their pay per head software; these test accounts show exactly what the bookie will be getting if they decide to sign up; this means that the ability of placing bets, checking reports, moving lines, hiding games, and using all other of the tools that the software provides are still there, waiting for the bookie to take them for a test drive and get a hands-on experience of the pay per head service. The best part of it all is that a knowledgeable agent who knows all the details of the pay per head software will be there; this provides the bookie the perfect set-up to ask any questions he may have about the service and the best way to take advantage of it.
Put yourself in the shoes of the player
The first part of the pay per head demo will probably be the player's website, which they will use to enter a username and a password and then be taken to the actual sportsbook that shows all lines and games available for them to place their bets. Something often advised here is for the bookie to put himself in the shoes of his players; how is the process of placing bets? Is it complicated, if it is confusing to bookie just imaging to the player; remember that they will be placing their bets not only from their computer, but most often using their cellphone or tablet device, just sitting in the bar, or watching the game from their couch, they want something that is easy, fast, and quick to use, to get in and get out, the pay per head software should also provide confirmation that the bet has been entered and is now in 'pending' status; so the bookie should consider this things when the player's site is shown to him.
Pay Per Head Agent site reports & tools
The next part of the pay per head demo tour will be the agent site, this is the website that the bookie will use to access all of the players reports. These reports are one of the most important reasons why any bookie decides to sign up with a Pay per Head service. By using this information the bookie will be able to be on top of the player's gambling activity; total open bets, agent exposure (how much money is currently in play), weekly player's balance, etc. The Pay per Head reports will also show how often a particular player is winning, or under what conditions, if he is only winning on money lines, totals, or spreads, etc. By using this information the bookie will be able to take the appropriate decisions, whether it be hiding all money lines to the player so he is only allowed to bet on spreads, or simply hide the entire game line or sport. All this control that the pay per head software gives to the bookie will allow him to quickly and effectively turn his business into a more successful and profitable one.
Stay in competition by using top quality Pay Per Head software
The bookie should use the time that he has with the pay per head demo to go through all the points mentioned in this article and get the most out of it; see its features, its interface, ask the agent on the phone the most important questions he may have, and finally ask the agent to leave the test account open for a couple of days for him to follow some game lines and place some test bets to see how fast these get graded. Consider that the Pay Per Head service that the bookie finally decide to use will be representing of his business and because of this it should give the player the highest quality possible.