Real Price Per Head Blog

Don't you think it is time to move your operation into the 21st Century? Whether your book is shrinking or growing, it is a sign that the time has come to move your local bookie operation into modern times and start using a pay per head service for local bookies. Let's look at both scenarios so you can begin to understand just how important it is to make the move to a pay per head like before it is too late.

Local bookies that are losing players may be hesitant to buy PPH services, but that is more than likely a huge mistake. If those bookies were to have an exit interview with their players, they would more than likely find out their players are leaving specifically because of the inconvenience of NOT having a 24/7 call center or online availability to their accounts.


Sunny California...where dreams are realized and fortunes are made, at least for bookies already using a Pay per head sportsbook service in California! If you have a local bookie operation and are still taking bets by phone, writing them down by hand, and settling your own books, you are literally still in the Stone Ages of bookmaking. It is time to consider using a PPH service like to make your life easier and to give your players the gambling experience they want and deserve.

Running a local bookie operation is not the easiest task, especially for someone using antiquated methods. Forget about the monotony of having to take bets every night, look at the costs of labor or of merely making a mistake because of being tired and overworked. For a small fee, the entire business can become automated to the point your sole job is to market your own bookie business and rake in the profits.


Do you have an interest in sports betting but always end up on the wrong end of the games? Well, with a little bit of business savvy and some basic marketing, you can begin to turn the tables and have your own Pay Per Head sports betting business. Believe it or not, becoming a successful local bookie is not quite as hard as you would think.

Most sports bettors do something that is called pack betting. In other words, everyone sits around at the bar on a Friday night with their friend discussing the games. In most cases, all of these friends are using the same bookie. By the end of the night, the weekend action is decided and the local bookie gets call after call from your crew all betting the same side of every game.


As a business owner, your business must be open to the public and operational if it is going to make money. As a customer, you the need the business to be open so you can spend your money. This holds true in every business out there, including a sports betting business. If the entire business is Internet based, down time means lost profits and very likely, lost customers.

The best way for a bookie to ensure their website is always up and running is to have their own server. However, the cost of this is astronomical and it is unlikely that the average local bookie can afford to have their own dedicated server. The other costly aspect of running a sports betting business this way is that the bookie would more than likely have to pay a webmaster to create a gambling site from scratch, which would cost well into five figures.


Pay Per Head software makes the bookie's life easier

As any experience sports bookmaker knows being in charge of a sportsbook and having to manage all the paperwork making sure that all players reports are in order is one of the toughest part of his job. This is exactly the reason why choosing the best pay per head bookmaking service is all the more important. When using a sports bookmaking service the bookie will be able to automate much of the tedious job of handling the numbers and balances. Pay per head solutions consist of specified software which has been built to provide the bookie with the data necessary for him to be on top of all players’ activity on his sportsbook.

Keeping control of the bookmaker sportsbook with Pay Per Head software

All the reports that the Pay Per Head software provide to the bookie will allow him to keep an optimum control of what his players are doing and what their gambling history is. By looking at past and current balances he will be able to find which his most active players are and which of them are making the most money (or losing the most). By using these reports the bookie will then have all the tools at his disposition to take relevant decision on whether which players to keep and which ones are simply not good business. As you can see the Pay per Head service reports are not only a tool for the bookie to keep an eye on the action, but they provide a very clear insight into taking the right decisions to successfully increase the profit of any bookmaking sports betting operation.


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