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16 June 2017
Best Pay Per Head Service for Local Bookies in California
There comes a time when local bookies need to realize that they have to take their operation to the next level. In a state like California, where tech runs rampant and the state is filled with people who are used to getting what they want right now, running an operation manually is probably no longer a viable option for a bookie who wants to expand his or her operation.
So, how can you give your players the intimate feel of a local bookie yet still manage to compete with all the major online bookie operations? The answer is simple and inexpensive… use a pay per head service like realpriceperhead.com.
There was a time when it would have cost anyone thousands of dollars just to have their own website let alone the cost of the programming for something as complicated as a bookie operation. The intricacies of the business mean you need programming that will monitor line changes and tabulate wins and losses in real time, just to name a few.
Today, sites like realpriceperhead.com and 7PPH.com allow a local bookie to take his or her operation to the next level for a mere $5 per active player per week. Initially, this may sound like a lot of money, but let’s break down the costs against what most bookies today are already paying, and see if this would make sense for you.
Let’s assume your bookie operation works normal hours during football season. In most cases, those hours would be the following:
•Monday – 6:00pm-9:00pm
•Tuesday – 5:30pm-7:00pm (later if a college football game is being played)
•Wednesday – 5:30pm-7:00pm (later if a college football game is being played)
•Thursday – 5:30pm-8:00pm
•Friday – 5:30pm-8:00pm
•Saturday – 11:00am-3:00pm, 6:00pm-8:00pm
•Sunday – 11:00am-1:00pm, 3:00pm-4:00pm, 6:30pm-8:30pm
That makes 22 hours where you need to have the phones manned by at least one person. And for most bookies, they need multiple operators for Sunday and Monday to ensure they can answer all calls.
Even if we figure a minimum of one employee, you are paying at least $220 for the agent who is working your phones, and we have not even accounted for your own hours, including the hours you will have to spend or pay someone to balance the books.
If you have a book of anything less than 44 players, you are already saving money. In fact, we could make the argument that using a pay per head service will actually make you more money! Since the players have access to an online site to place their wagers or to our manned call center, you can rest assured you will never get that angry phone call from one of your players that they could not get their bet in.
Exotic bets may or may not be something you already take. These can be quite a challenge to monitor and keep track of for a local bookie, especially if you have people who like to bet round robins. One small mistake in your calculations and you could rob yourself of some serious profits.
By subscribing to a pay per head service, all these calculations are made automatically for you, ensuring that your books are 100 percent accurate all the time. In addition, these numbers are calculated in real time. Both you and your players will be able to check figures immediately after the games go final, a task that probably takes you hours to do manually.
This also gives you the added benefit of a player not being able to accumulate a huge red figure without you knowing about it and then balancing the books only to realize a quarter player has suddenly racked up a couple of dimes in debt and is now making larger wagers to try to recover before it is time to settle up.
As the bookie, you get to set limits on players, meaning once they have lost a specific amount, they can no longer place wagers without you clearing their figure. For instance, you give player XYX a $1500 credit limit. He is having a bad week and goes over his limit after the 1:00pm games on Sunday. The old way, he probably would have been able to wager all the way through Sunday night before you realized he was in so deep.
This is just scratching the surface of the benefits a local bookie gets when using pay per head services to run his or her operation. All we ask is that you try the free trial or demo, and we are pretty sure you are going to realize the time has come to move your operation into the 21st century.
