Are you looking for new ways to draw players into your book? If you want to lock up your football players early, why not offer them a bonus for betting early on the upcoming Olympics? If you are using a pay per head sportsbook service, it will take nothing more than a few phone calls or emails to let them know you are open for business and ready for action.

Most bookies do not have the ability to get lines or take action on Olympic events. However, if you are using a pay per head sportsbook service like, all of the lines will already be in place and all you need to do is let your players know about it. Do not make the mistake of thinking gamblers have no interest in betting on these events, because it will cost you money.

A great example of a missed money making opportunity came at the last Olympics in women's softball. The US team was about a 3:1 favorite and was taking a ton of action with online sportsbooks, and for good reason. They were far and away the best talent and should have walked away as champions. Unfortunately for them, they lost a close game and missed out on the gold medal. However, for any bookie taking action on the game, it was a landmark day for profits.

There will be similar opportunities this year. However, the real benefit in taking action during the Olympics is to get your players familiar with your new pay per head sportsbook and to get them back into action. If you have to, throw them a small bonus to get them interested because we all know, once they get the fever, they will be itching to bet on a regular basis again.

With any luck, betting on the Olympics will parlay right into some baseball action. Before you know it, pre season football starts and by then, your players will be completely familiar with your call center and Internet site. Think of all this early action as a training period for both you and your players. It will ensure that you are familiar with the reports, moving lines, and all other backdoor features. It will also ensure your players are familiar with how to place their bets both over the phone and online.

The Olympics should be looked at like a free money making opportunity for any local bookie. By moving your operation over to a pay per head sportsbook, you can take advantage of this time without really inconveniencing yourself, but actually adding more convenience for your players. Everyone wins and most importantly, you make more money with your bookie operation.

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