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22 June 2012
You operate a small bookie service but have been seeing less and less of your players return every season. After investigating, you find out that most of them have gone the way of online sportsbooks. Now, you have signed up for a price per head sportsbook service and want to know how you can get your players back and make your local bookie operation better than ever.
Operating a bookie business is unlike any other type of business when it comes to marketing. You cannot simply take out a full spread in a local paper looking for new customers. Nor can you post advertising online. Instead, you have to market your business the old-fashioned way...word of mouth. However, you need to make sure the word that is being passed around is good enough to draw players away from other online sportsbooks.
One of the major draws for gamblers to online sportsbooks is the favorable bonuses they are able to get when they reload or sign up. For a local bookie looking to recruit new players, this is an absolute must. If you cannot offer comparable bonuses, why would a new player even consider moving their action over to your book? If you are using a price per head service like www.RealPricePerHead.com, you will have the ability to offer bonuses.
If you are weary of offering bonuses in the sportsbook, you may want to consider offering a small stake in the poker room. That's right, RPPH offers its users full access to poker! For instance, you could tell new players that upon opening their account and giving you a $1,000 deposit, you will put $100 stake in their poker account. If all goes well, your players will generate enough in rake to offset this money and you are in essence giving them a bonus that is not actually costing you anything.
Another idea would be to have your current players do your recruiting for you. Offer them a free play bonus for every player they sign up that is active. Give them a stake in the action and they will do your recruiting for you. In all likelihood, it will not take much to get them to spread the word for you. Throwing out a free parlay or teaser for new active players will go a long way because nobody else in your area is probably offering anything similar. In no time at all you will see your small operation begin to grow and it will not be long before you have the best and biggest operation in your neighborhood.
