Do you have an interest in sports betting but always end up on the wrong end of the games? Well, with a little bit of business savvy and some basic marketing, you can begin to turn the tables and have your own Pay Per Head sports betting business. Believe it or not, becoming a successful local bookie is not quite as hard as you would think.

Most sports bettors do something that is called pack betting. In other words, everyone sits around at the bar on a Friday night with their friend discussing the games. In most cases, all of these friends are using the same bookie. By the end of the night, the weekend action is decided and the local bookie gets call after call from your crew all betting the same side of every game.

Now, Monday rolls around and your entire crew has their head down because they all picked the same side and everyone lost, again. The reality of the situation is that the average bettor ends up on the public side of the game, which usually loses. This is why casinos and bookies are able to stay in business. Why not do the obvious and start taking your friends action instead of paying the man with them?

The first step is finding a Pay Per Head like that offers the average person the same type of software that the major sports books are using for their customers. Once you settle on your PPH service, now it is time to line up your players. If the situation above reminds you of your friends, you already have a focused group of bettors to start your new sports betting business. As long as the money is good, wouldn't they rather bet with a friend than some stranger?

However, the elephant in the room here is that you are now your friends' bookie. Because money and friendship may not mix, it is best to make sure everyone is on a very strict limit. The last thing anyone wants is to have your friend's wife calling you up because the husband does not have enough money to pay the bills. Be smart, do not get greedy, and you can begin to build up a very successful pay per head sports betting business in no time at all!

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