Bookies today need to offer their players much more than just the ability to place sports wagers. Regardless of what a local bookie thinks, they are indeed in competition with the online sportsbooks that players are flocking to these days. However, using bookie software with poker allows them to compete and keep their book alive.

Poker exploded about a decade ago when Chris "Money Maker" won the World Series of Poker Championship Event. Until that time, most of the winners of the event had been professional poker players. His win influenced the tournament as no other player had before. Now, every casual player thinks they have a legitimate shot at winning this tournament.

Over the next few years, it seemed like the winner of the Main Event was coming from Internet play. This led to the explosion of Internet poker. Players were winning entries to the Main Event by working their way through freerolls or playing in tournaments for as little as $1. Online sportsbooks quickly used this to their advantage.

While everyone is already familiar with the online poker giants of the world, sportsbooks started adding poker and now these sites are beginning to show up at the showcase event of the poker world. It is an extra incentive for online gamblers to join a gambling site. If local bookies are not offering poker, they are inviting their players to leave and put their action in with a site that does offer this option.

Seeing the new trend involving poker integration into the sports gaming industry, created bookie software with poker that local bookies can use to run their operations. Any bookie that is looking to integrate an Internet or call center option into their business should really only consider a pay per head poker option. There are multiple reasons why this is true.

From the bookies perspective, poker offers a risk-free venture. Because players are playing against each other, the bookie has no risk at all, but they are able to create a significant passive income by using a pph call center with poker. Every time their players are involved in a hand that is creating rake, the bookie will earn a percentage of that rake. The more players they have on the poker tables, the more money they make for doing absolutely nothing and with no risk at all.

From the player's perspective, they can now have all their money on one site. This also works to the bookies advantage, as the players are more likely to stay active all year if they are playing poker. For instance, football season comes and goes, but the player has money in the site to play poker and sees a basketball game they want to bet on. They may not want to make a deposit, but if they have money in their account to play poker, they will not think twice about putting some money on the game. This creates a win/win situation for both the local bookie and the sports gambler.

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