sports betting lines oddsA ‘good line’ on a sporting event is defined by the action it generates in the gambling public: it should get Players excited about winning on either side of the Line. If it does this, the Line Maker has done their job. Good Bookmaking should not be a gamble for the Bookie – it should offer enticing choices to all players, regardless of their team preferences. This practice is easiest for Sportsbooks that handle large volumes of both Players and wagers, because the gambling public offers a wide variety of gambling interests.

But what are local Bookies to do? They are often limited to local Players, who routinely load their bets onto the same team, week in and week out. Creating a line that reflects only the one-sided preference of the local community leaves the Bookie with a risk of a high payout. Offering alternative Lines - which create speculation on aspects other than just the Home Team winning – gives local Bookies more flexibility to generate more wagers, and more income opportunities for themselves. through their pay per head service provides local Bookmakers with the opportunity to easily and profitably offer their clients a variety of Alternate Lines, while reducing or eliminating the influence of the Vegas odds-makers on local gambling. offers state of the art operations for Bookmakers of all sizes, including the best Lines, the best support people and the best software. encourages Bookmakers to expand their Line offerings, and offers a few suggestions to those who want to go it alone:

  • Posting alternative lines should be done with care. Players can access information about their teams and leagues through the internet and other media. Alternate Lines should reflect the realities of the game/teams at hand, based on information generally available to all. Most sporting events offer the opportunity for true differences of opinion among Players – offer odds on those and the local Bookie can avoid the challenges posed by ‘home town hero’ wagering.
  • Open the line at a reasonable level; if it’s too high, Players may get suspicious and not bet at all;
  • If Bookies don’t want to shift off a number, they can ‘move the juice’ and expect Players to wager more money;
  • Not all numbers are created equal:
  • Add a half point or a hook to the line to ensure that there will be a result;
  • Some number shifts are meaningless. The 10 most meaningful point spreads are 1, 3, 4, 6, 7, 10, 11, 13, 14 and 17. As many of two-thirds of all NFL games can be expected to end with one of only those ten margins of victory. In other words, 7 ½ is the same as 8 or 9 because they all represent a 2 point margin of victory.

Or, Bookmakers of any size can utilize the power of, and offer all their players more excitement and engagement in their gambling habits. gives Bookies the power to move, hide and control their Lines, giving them a more profitable business, and their Players more gambling fun.

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